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Search Ads in 2026: Intent > Keywords

Keyword matching is dead. AI search, vector search, and thematic clustering are re-drawing the search map. Learn how to target user intent instead of search string matches.

TL;DR QUICK SUMMARY & KEY TAKEAWAYS

Keyword matching is dead. AI search, vector search, and thematic clustering are re-drawing the search map. Learn how to target user intent instead of search string matches.

Search Ads in 2026: Targeting Intent Over Keywords

AI search queries are conversational, long-tail, and contextual. In this guide, we map the exact strategy to win at thematic clustering and semantic intent mapping.

Key Takeaways

  • **Move to Broad Match**: Google's vector matching algorithms make exact match keywords obsolete for scale.
  • **Thematic Negative Scratches**: Exclude entire semantic topics rather than single words.

    • Meet the Creator

    Vedant Tiwari

    Vedant Tiwari

    Growth Marketer • 1.5+ Years Experience

    I design, audit, and scale search & social ad campaigns for eCommerce brands. I help leverage high-margin performance marketing strategies to build sustainable digital growth.

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