ZoomCaargo
Logistics & Supply Chain — Time-Critical Air Freight & Import Specialist
MY ROLE & SCOPE
THE CHALLENGE
Target B2B importers, exporters, and manufacturers requiring urgent time-critical air freight and customs clearance.
THE STRATEGY & APPROACH
High-intent B2B search campaigns focused on trade lanes & air cargo
Custom intent audiences on Meta targeting trade show attendees & import businesses
Lead forms integrated with instant callback workflows
Route-specific landing page optimization for trade inquiries
PERFORMANCE INTELLIGENCE
THE SHIFT (BEFORE VS AFTER)
CAMPAIGN EXECUTION TIMELINE
RESEARCH
Target audience intent & competitor benchmarking
BUILD
Campaign architecture & conversion tracking setup
LAUNCH
Controlled ad deployment across target platforms
OPTIMIZE
Bid adjustment, negative targeting & creative iteration
SCALE
Budget reallocation to high-ROAS & low-CPL segments
MEASURE
GA4 attribution and monthly ROI performance reporting
PERFORMANCE RESULT & IMPACT
"High lead-to-inquiry conversion rate from high-volume B2B importers requiring express international freight."
WHAT I LEARNED
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