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PERFORMANCE MARKETING CASE STUDY✓ VERIFIED METRICS

Bellissima by Excel

Professional Services & IT — Premium Real Estate META & Google Search Ads

CAMPAIGN FOCUSGoogle Search & META Real Estate Campaign

PRIMARY OBJECTIVELead Generation

PLATFORMS USED

Google Search AdsMeta Ads

MY ROLE & SCOPE

StrategyMedia BuyingPolicy ResolutionAccount Recovery

THE CHALLENGE

Resolve a critical Google Ads account verification & policy suspension issue while scaling premium buyer lead generation.

THE STRATEGY & APPROACH

01 EXECUTED STRATEGYGoogle Search Ads

Executed full account compliance audit & Advertiser Verification protocol

02 RESTRUCTURED STRATEGYMeta Ads

Restructured Meta & Google Search campaigns for high-net-worth real estate buyers

03 CONFIGURED STRATEGYGoogle Search Ads

Configured high-converting landing page forms with instant CRM routing

PERFORMANCE INTELLIGENCE

Source: Meta Real Estate & Google Search Audit (01 Jun 2026 – 30 Jun 2026)

TOTAL SPEND

215,000₹

CLICKS

12,800

CTR

4.1%

AVERAGE CPC

16.79₹

LEADS GENERATED

268

COST PER LEAD (CPL)

802₹

QUALIFIED LEADS

140

CONVERSION RATE

5.2%

Verified Data Source: Meta Real Estate & Google Search AuditReporting Period: 01 Jun 2026 – 30 Jun 2026Last Updated: 11 August 2026

THE SHIFT (BEFORE VS AFTER)

High-Net-Worth Lead CPL

BEFORE1350₹

AFTER802₹

IMPROVEMENT↑ 40.6%

Account Status Health

BEFORE0% Active

AFTER100% Active

IMPROVEMENT↑ 0%

CAMPAIGN EXECUTION TIMELINE

RESEARCH

Target audience intent & competitor benchmarking

BUILD

Campaign architecture & conversion tracking setup

LAUNCH

Controlled ad deployment across target platforms

OPTIMIZE

Bid adjustment, negative targeting & creative iteration

SCALE

Budget reallocation to high-ROAS & low-CPL segments

MEASURE

GA4 attribution and monthly ROI performance reporting

PERFORMANCE RESULT & IMPACT

"Successfully restored active Google Ads account status and scaled premium property buyer lead flow."

WHAT I LEARNED

01High-intent Google Search Ads search queries produced significantly stronger conversion quality.

02Audience & route segmentation improved bid efficiency and acquisition cost control.

03Continuous creative iteration prevented audience ad fatigue.

04Conversion tracking optimization enabled accurate server-side lead attribution.

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