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PERFORMANCE MARKETING CASE STUDY✓ VERIFIED METRICS

WE3SCS

Logistics & Supply Chain — Logistics / Freight Services

CAMPAIGN FOCUSLogistics / Freight Services

PRIMARY OBJECTIVELead Generation

PLATFORMS USED

Google Ads

MY ROLE & SCOPE

StrategyMedia BuyingCampaign OptimizationConversion Tracking

THE CHALLENGE

Drive high-intent website enquiries and qualified lead form submissions for commercial freight services.

THE STRATEGY & APPROACH

01 COMMERCIAL STRATEGYGoogle Ads

Commercial freight search targeting (FCL, LCL, surface cargo)

02 AD STRATEGYGoogle Ads

Ad extension optimization (callouts, sitelinks, structured snippets)

03 GA4 STRATEGYGoogle Ads

GA4 event tracking setup for lead form submissions and click-to-call

PERFORMANCE INTELLIGENCE

Source: Google Ads Manager Report (01 Jun 2026 – 30 Jun 2026)

TOTAL SPEND

68,900₹

CLICKS

8,120

CTR

3.85%

AVERAGE CPC

8.48₹

LEADS GENERATED

215

COST PER LEAD (CPL)

320₹

CONVERSION RATE

7.6%

Verified Data Source: Google Ads Manager ReportReporting Period: 01 Jun 2026 – 30 Jun 2026Last Updated: 11 August 2026

THE SHIFT (BEFORE VS AFTER)

Cost Per Freight Lead

BEFORE540₹

AFTER320₹

IMPROVEMENT↑ 40.7%

Click-Through Rate (CTR)

BEFORE2.1%

AFTER3.85%

IMPROVEMENT↑ 83.3%

CAMPAIGN EXECUTION TIMELINE

RESEARCH

Target audience intent & competitor benchmarking

BUILD

Campaign architecture & conversion tracking setup

LAUNCH

Controlled ad deployment across target platforms

OPTIMIZE

Bid adjustment, negative targeting & creative iteration

SCALE

Budget reallocation to high-ROAS & low-CPL segments

MEASURE

GA4 attribution and monthly ROI performance reporting

PERFORMANCE RESULT & IMPACT

"Delivered a steady stream of verified commercial freight enquiries for industrial shipping."

WHAT I LEARNED

01High-intent Google Ads search queries produced significantly stronger conversion quality.

02Audience & route segmentation improved bid efficiency and acquisition cost control.

03Continuous creative iteration prevented audience ad fatigue.

04Conversion tracking optimization enabled accurate server-side lead attribution.

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