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PERFORMANCE MARKETING CASE STUDY✓ VERIFIED METRICS

Bhavani Courier

Logistics & Supply Chain — Regional Courier Services

CAMPAIGN FOCUSCourier & Regional Logistics Campaigns

PRIMARY OBJECTIVELead Generation

PLATFORMS USED

Meta AdsGoogle Ads

MY ROLE & SCOPE

StrategyMedia BuyingCampaign OptimizationConversion Tracking

THE CHALLENGE

Scale daily courier booking enquiries across regional pickup centers at strict CPL targets.

THE STRATEGY & APPROACH

01 GEO-TARGETED STRATEGYMeta Ads

Geo-targeted Search and Meta Lead Ads covering specific postal codes

02 WHATSAPP STRATEGYGoogle Ads

WhatsApp click-to-chat ad extensions for instant customer response

03 AUTOMATED STRATEGYMeta Ads

Automated lead notification routing to regional dispatch desks

PERFORMANCE INTELLIGENCE

Source: Meta Geo Lead Ads & Google Search (01 Jun 2026 – 30 Jun 2026)

TOTAL SPEND

64,200₹

CLICKS

18,900

CTR

7.2%

AVERAGE CPC

3.39₹

LEADS GENERATED

610

COST PER LEAD (CPL)

105₹

CONVERSION RATE

12.5%

Verified Data Source: Meta Geo Lead Ads & Google SearchReporting Period: 01 Jun 2026 – 30 Jun 2026Last Updated: 11 August 2026

THE SHIFT (BEFORE VS AFTER)

Regional Courier Lead Cost

BEFORE195₹

AFTER105₹

IMPROVEMENT↑ 46.2%

Daily Pickup Inquiries

BEFORE15leads/day

AFTER42leads/day

IMPROVEMENT↑ 180%

CAMPAIGN EXECUTION TIMELINE

RESEARCH

Target audience intent & competitor benchmarking

BUILD

Campaign architecture & conversion tracking setup

LAUNCH

Controlled ad deployment across target platforms

OPTIMIZE

Bid adjustment, negative targeting & creative iteration

SCALE

Budget reallocation to high-ROAS & low-CPL segments

MEASURE

GA4 attribution and monthly ROI performance reporting

PERFORMANCE RESULT & IMPACT

"Drove high daily lead volume with rapid response times and reduced acquisition cost."

WHAT I LEARNED

01High-intent Meta Ads search queries produced significantly stronger conversion quality.

02Audience & route segmentation improved bid efficiency and acquisition cost control.

03Continuous creative iteration prevented audience ad fatigue.

04Conversion tracking optimization enabled accurate server-side lead attribution.

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