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PERFORMANCE MARKETING CASE STUDY✓ VERIFIED METRICS

Cutistic Gifts

D2C E-Commerce & Retail — E-Commerce & Shopify Sales

CAMPAIGN FOCUSE-Commerce Purchase Conversion & Shopify Sales

PRIMARY OBJECTIVESales / Purchase Conversion

PLATFORMS USED

Meta AdsShopify

MY ROLE & SCOPE

StrategyMedia BuyingMeta Pixel / CAPIFunnel Optimization

THE CHALLENGE

Drive profitable direct e-commerce sales on Shopify during peak gifting seasons.

THE STRATEGY & APPROACH

01 DYNAMIC STRATEGYMeta Ads

Dynamic Product Ads (DPA) synced with Shopify catalog

02 META STRATEGYShopify

Meta Pixel + Conversion API (CAPI) setup for accurate server-side tracking

03 CREATIVE STRATEGYMeta Ads

Creative testing matrix targeting gift shoppers and seasonal buyers

PERFORMANCE INTELLIGENCE

Source: Meta Pixel + CAPI Shopify Analytics (01 Jun 2026 – 30 Jun 2026)

TOTAL SPEND

162,000₹

CONVERSION RATE

3.8%

ROAS SCALED

4.6x

REVENUE GENERATED

745,200₹

Verified Data Source: Meta Pixel + CAPI Shopify AnalyticsReporting Period: 01 Jun 2026 – 30 Jun 2026Last Updated: 11 August 2026

THE SHIFT (BEFORE VS AFTER)

Cost Per Purchase (CPA)

BEFORE490₹

AFTER192₹

IMPROVEMENT↑ 60.8%

Return On Ad Spend (ROAS)

BEFORE1.8x

AFTER4.6x

IMPROVEMENT↑ 155.6%

CAMPAIGN EXECUTION TIMELINE

RESEARCH

Target audience intent & competitor benchmarking

BUILD

Campaign architecture & conversion tracking setup

LAUNCH

Controlled ad deployment across target platforms

OPTIMIZE

Bid adjustment, negative targeting & creative iteration

SCALE

Budget reallocation to high-ROAS & low-CPL segments

MEASURE

GA4 attribution and monthly ROI performance reporting

PERFORMANCE RESULT & IMPACT

"Accelerated direct online purchase conversions with positive return on ad spend (ROAS)."

WHAT I LEARNED

01High-intent Meta Ads search queries produced significantly stronger conversion quality.

02Audience & route segmentation improved bid efficiency and acquisition cost control.

03Continuous creative iteration prevented audience ad fatigue.

04Conversion tracking optimization enabled accurate server-side lead attribution.

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