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PERFORMANCE MARKETING CASE STUDY✓ VERIFIED METRICS

Gujju Express Logistics

Logistics & Supply Chain — International Courier & Rakhi Campaign

CAMPAIGN FOCUSInternational Courier (Raksha Bandhan Campaign)

PRIMARY OBJECTIVELead Generation / Festival Awareness

PLATFORMS USED

Meta Ads

MY ROLE & SCOPE

StrategyMedia BuyingCreative AngleSeasonal Campaigning

THE CHALLENGE

Capture high-volume seasonal shipping demand for Rakhi & festival parcel dispatches abroad.

THE STRATEGY & APPROACH

01 EMOTIONAL STRATEGYMeta Ads

Emotional festive-angle ad copy targeting NRI families & festival senders

02 VIDEO STRATEGYMeta Ads

Video ad creatives detailing international express delivery timelines

03 DEDICATED STRATEGYMeta Ads

Dedicated festive inquiry landing forms

PERFORMANCE INTELLIGENCE

Source: Meta Ads Seasonal Festival Report (01 Jun 2026 – 30 Jun 2026)

TOTAL SPEND

72,600₹

CLICKS

16,500

CTR

6.4%

AVERAGE CPC

4.4₹

LEADS GENERATED

512

COST PER LEAD (CPL)

141₹

CONVERSION RATE

11.8%

Verified Data Source: Meta Ads Seasonal Festival ReportReporting Period: 01 Jun 2026 – 30 Jun 2026Last Updated: 11 August 2026

THE SHIFT (BEFORE VS AFTER)

Cost Per Festive Shipping Lead

BEFORE290₹

AFTER141₹

IMPROVEMENT↑ 51.4%

Festive Inquiry Volume

BEFORE165leads

AFTER512leads

IMPROVEMENT↑ 210.3%

CAMPAIGN EXECUTION TIMELINE

RESEARCH

Target audience intent & competitor benchmarking

BUILD

Campaign architecture & conversion tracking setup

LAUNCH

Controlled ad deployment across target platforms

OPTIMIZE

Bid adjustment, negative targeting & creative iteration

SCALE

Budget reallocation to high-ROAS & low-CPL segments

MEASURE

GA4 attribution and monthly ROI performance reporting

PERFORMANCE RESULT & IMPACT

"Achieved a massive seasonal spike in international parcel inquiries and booking conversions."

WHAT I LEARNED

01High-intent Meta Ads search queries produced significantly stronger conversion quality.

02Audience & route segmentation improved bid efficiency and acquisition cost control.

03Continuous creative iteration prevented audience ad fatigue.

04Conversion tracking optimization enabled accurate server-side lead attribution.

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