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PERFORMANCE MARKETING CASE STUDY✓ VERIFIED METRICS

ITD Software

Professional Services & IT — Enterprise Software & IT Services

CAMPAIGN FOCUSSoftware / IT Technology Services

PRIMARY OBJECTIVELead Generation

PLATFORMS USED

Google AdsLinkedIn

MY ROLE & SCOPE

StrategyMedia BuyingCampaign OptimizationConversion Tracking

THE CHALLENGE

Attract decision-makers seeking enterprise software development & IT consulting services.

THE STRATEGY & APPROACH

01 HIGH-INTENT STRATEGYGoogle Ads

High-intent tech search ads targeting software development queries

02 CLEAR STRATEGYLinkedIn

Clear value-proposition messaging emphasizing custom IT architecture

03 MULTI-STEP STRATEGYGoogle Ads

Multi-step inquiry form tracking with GA4 & GTM

PERFORMANCE INTELLIGENCE

Source: Google Search & LinkedIn Ads Report (01 Jun 2026 – 30 Jun 2026)

TOTAL SPEND

135,000₹

CLICKS

6,420

CTR

3.42%

AVERAGE CPC

21.02₹

LEADS GENERATED

142

COST PER LEAD (CPL)

950₹

QUALIFIED LEADS

CONVERSION RATE

5.8%

Verified Data Source: Google Search & LinkedIn Ads ReportReporting Period: 01 Jun 2026 – 30 Jun 2026Last Updated: 11 August 2026

THE SHIFT (BEFORE VS AFTER)

Cost Per IT Consultation Lead

BEFORE1650₹

AFTER950₹

IMPROVEMENT↑ 42.4%

Consultation Booking Rate

BEFORE2.1%

AFTER5.8%

IMPROVEMENT↑ 176.2%

CAMPAIGN EXECUTION TIMELINE

RESEARCH

Target audience intent & competitor benchmarking

BUILD

Campaign architecture & conversion tracking setup

LAUNCH

Controlled ad deployment across target platforms

OPTIMIZE

Bid adjustment, negative targeting & creative iteration

SCALE

Budget reallocation to high-ROAS & low-CPL segments

MEASURE

GA4 attribution and monthly ROI performance reporting

PERFORMANCE RESULT & IMPACT

"Generated qualified enterprise IT business enquiries with strong consultation booking rates."

WHAT I LEARNED

01High-intent Google Ads search queries produced significantly stronger conversion quality.

02Audience & route segmentation improved bid efficiency and acquisition cost control.

03Continuous creative iteration prevented audience ad fatigue.

04Conversion tracking optimization enabled accurate server-side lead attribution.

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