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PERFORMANCE MARKETING CASE STUDY✓ VERIFIED METRICS

JDIC

Logistics & Supply Chain — International Courier

CAMPAIGN FOCUSInternational Courier & Overseas Parcel Shipping

PRIMARY OBJECTIVELead Generation / Awareness

PLATFORMS USED

Meta AdsGoogle Ads

MY ROLE & SCOPE

StrategyMedia BuyingCreative DirectionConversion Tracking

THE CHALLENGE

Establish brand presence for international shipping routes and generate parcel inquiry leads.

THE STRATEGY & APPROACH

01 VISUAL STRATEGYMeta Ads

Visual ad creative highlighting worldwide express shipping destinations & rates

02 CUSTOM STRATEGYGoogle Ads

Custom audience targeting for expats, students, and international senders

03 CLEAR STRATEGYMeta Ads

Clear call-to-action forms for instant doorstep pickup quotes

PERFORMANCE INTELLIGENCE

Source: Meta Ads & Google Search Report (01 Jun 2026 – 30 Jun 2026)

TOTAL SPEND

78,300₹

CLICKS

13,400

CTR

5.4%

AVERAGE CPC

5.84₹

LEADS GENERATED

385

COST PER LEAD (CPL)

203₹

CONVERSION RATE

9.5%

Verified Data Source: Meta Ads & Google Search ReportReporting Period: 01 Jun 2026 – 30 Jun 2026Last Updated: 11 August 2026

THE SHIFT (BEFORE VS AFTER)

Cost Per Overseas Parcel Inquiry

BEFORE380₹

AFTER203₹

IMPROVEMENT↑ 46.6%

Overseas Shipping Conversion

BEFORE4.2%

AFTER9.5%

IMPROVEMENT↑ 126.2%

CAMPAIGN EXECUTION TIMELINE

RESEARCH

Target audience intent & competitor benchmarking

BUILD

Campaign architecture & conversion tracking setup

LAUNCH

Controlled ad deployment across target platforms

OPTIMIZE

Bid adjustment, negative targeting & creative iteration

SCALE

Budget reallocation to high-ROAS & low-CPL segments

MEASURE

GA4 attribution and monthly ROI performance reporting

PERFORMANCE RESULT & IMPACT

"Increased international courier inquiries and expanded customer awareness across key shipping routes."

WHAT I LEARNED

01High-intent Meta Ads search queries produced significantly stronger conversion quality.

02Audience & route segmentation improved bid efficiency and acquisition cost control.

03Continuous creative iteration prevented audience ad fatigue.

04Conversion tracking optimization enabled accurate server-side lead attribution.

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