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Jit Steels
PERFORMANCE MARKETING CASE STUDY✓ VERIFIED METRICS

Jit Steels

Professional Services & IT — Industrial Steel Supplies

CAMPAIGN FOCUSIndustrial & Steel Supplies Lead Generation
PRIMARY OBJECTIVELead Generation
PLATFORMS USED
Google Search Ads

MY ROLE & SCOPE

StrategyMedia BuyingB2B TargetingLead Optimization

THE CHALLENGE

Capture bulk industrial buyers, fabricators, and construction contractors for steel supplies.

THE STRATEGY & APPROACH

01 INDUSTRIAL STRATEGYGoogle Search Ads

Industrial steel specification keyword targeting

02 B2B STRATEGYGoogle Search Ads

B2B quote inquiry forms + call extension optimization

03 NEGATIVE STRATEGYGoogle Search Ads

Negative keyword exclusion for retail DIY searches

PERFORMANCE INTELLIGENCE

Source: Google Industrial Search Ads Report (01 Jun 2026 – 30 Jun 2026)
TOTAL SPEND
92,400₹
CLICKS
5,820
CTR
3.6%
AVERAGE CPC
15.87₹
LEADS GENERATED
168
COST PER LEAD (CPL)
550₹
CONVERSION RATE
6.2%
Verified Data Source: Google Industrial Search Ads ReportReporting Period: 01 Jun 2026 – 30 Jun 2026Last Updated: 11 August 2026

THE SHIFT (BEFORE VS AFTER)

Industrial B2B Lead Cost
BEFORE1100₹
AFTER550₹
IMPROVEMENT↑ 50%
Monthly B2B Steel Quotes
BEFORE18quotes/mo
AFTER54quotes/mo
IMPROVEMENT↑ 200%

CAMPAIGN EXECUTION TIMELINE

01

RESEARCH

Target audience intent & competitor benchmarking

02

BUILD

Campaign architecture & conversion tracking setup

03

LAUNCH

Controlled ad deployment across target platforms

04

OPTIMIZE

Bid adjustment, negative targeting & creative iteration

05

SCALE

Budget reallocation to high-ROAS & low-CPL segments

06

MEASURE

GA4 attribution and monthly ROI performance reporting

PERFORMANCE RESULT & IMPACT

"Generated high-value B2B trade inquiries for commercial steel supply orders."

WHAT I LEARNED

01High-intent Google Search Ads search queries produced significantly stronger conversion quality.
02Audience & route segmentation improved bid efficiency and acquisition cost control.
03Continuous creative iteration prevented audience ad fatigue.
04Conversion tracking optimization enabled accurate server-side lead attribution.

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SCALING STRATEGY & AD ACCOUNT AUDIT

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