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PERFORMANCE MARKETING CASE STUDY✓ VERIFIED METRICS

Kaizen Realty

Real Estate & Mobile App — Real Estate & Property Marketing

CAMPAIGN FOCUSDemand Gen & Real Estate Property Marketing

PRIMARY OBJECTIVELead Generation / Consideration

PLATFORMS USED

Google Demand GenGoogle Search

MY ROLE & SCOPE

StrategyMedia BuyingKeyword SetupConversion Tracking

THE CHALLENGE

Build buyer consideration and collect qualified site-visit leads for real estate developments.

THE STRATEGY & APPROACH

01 GOOGLE STRATEGYGoogle Demand Gen

Google Demand Gen campaigns featuring visual property renders & video tours

02 HIGH-INTENT STRATEGYGoogle Search

High-intent real estate search keyword structure with location extensions

03 CUSTOM STRATEGYGoogle Demand Gen

Custom affinity & in-market real estate buyer audience targeting

PERFORMANCE INTELLIGENCE

Source: Google Demand Gen & Search Report (01 Jun 2026 – 30 Jun 2026)

TOTAL SPEND

185,000₹

CLICKS

15,400

CTR

3.9%

AVERAGE CPC

12.01₹

LEADS GENERATED

245

COST PER LEAD (CPL)

755₹

QUALIFIED LEADS

112

CONVERSION RATE

4.5%

Verified Data Source: Google Demand Gen & Search ReportReporting Period: 01 Jun 2026 – 30 Jun 2026Last Updated: 11 August 2026

THE SHIFT (BEFORE VS AFTER)

Cost Per Buyer Site Visit Lead

BEFORE1420₹

AFTER755₹

IMPROVEMENT↑ 46.8%

Qualified Buyer Ratio

BEFORE22%

AFTER45.7%

IMPROVEMENT↑ 107.7%

CAMPAIGN EXECUTION TIMELINE

RESEARCH

Target audience intent & competitor benchmarking

BUILD

Campaign architecture & conversion tracking setup

LAUNCH

Controlled ad deployment across target platforms

OPTIMIZE

Bid adjustment, negative targeting & creative iteration

SCALE

Budget reallocation to high-ROAS & low-CPL segments

MEASURE

GA4 attribution and monthly ROI performance reporting

PERFORMANCE RESULT & IMPACT

"Generated consistent qualified buyer leads and scheduled property site visits."

WHAT I LEARNED

01High-intent Google Demand Gen search queries produced significantly stronger conversion quality.

02Audience & route segmentation improved bid efficiency and acquisition cost control.

03Continuous creative iteration prevented audience ad fatigue.

04Conversion tracking optimization enabled accurate server-side lead attribution.

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