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Koli Catch
PERFORMANCE MARKETING CASE STUDY✓ VERIFIED METRICS

Koli Catch

Real Estate & Mobile App — App Installs & JioHotstar

CAMPAIGN FOCUSApp Install & User Acquisition
PRIMARY OBJECTIVEApp Installs / Awareness
PLATFORMS USED
Google App CampaignsJioHotstar

MY ROLE & SCOPE

StrategyMedia BuyingApp AnalyticsUser Acquisition

THE CHALLENGE

Drive cost-efficient mobile app installs and active user acquisition.

THE STRATEGY & APPROACH

01 GOOGLE STRATEGYGoogle App Campaigns

Google Universal App Campaigns (UAC) optimized for in-app events

02 HIGH-IMPACT STRATEGYJioHotstar

High-impact JioHotstar video ads targeting sports & entertainment audiences

03 APP STRATEGYGoogle App Campaigns

App store page creative optimization for higher install conversion rate

PERFORMANCE INTELLIGENCE

Source: Google UAC & JioHotstar Video Ads Report (01 Jun 2026 – 30 Jun 2026)
TOTAL SPEND
125,000₹
CTR
4.9%
Verified Data Source: Google UAC & JioHotstar Video Ads ReportReporting Period: 01 Jun 2026 – 30 Jun 2026Last Updated: 11 August 2026

THE SHIFT (BEFORE VS AFTER)

Cost Per Install (CPI)
BEFORE14.5₹
AFTER6.79₹
IMPROVEMENT↑ 53.2%
App Store Install Rate
BEFORE14%
AFTER28.5%
IMPROVEMENT↑ 103.6%

CAMPAIGN EXECUTION TIMELINE

01

RESEARCH

Target audience intent & competitor benchmarking

02

BUILD

Campaign architecture & conversion tracking setup

03

LAUNCH

Controlled ad deployment across target platforms

04

OPTIMIZE

Bid adjustment, negative targeting & creative iteration

05

SCALE

Budget reallocation to high-ROAS & low-CPL segments

06

MEASURE

GA4 attribution and monthly ROI performance reporting

PERFORMANCE RESULT & IMPACT

"Delivered rapid surge in app downloads at an optimized Cost Per Install (CPI)."

WHAT I LEARNED

01High-intent Google App Campaigns search queries produced significantly stronger conversion quality.
02Audience & route segmentation improved bid efficiency and acquisition cost control.
03Continuous creative iteration prevented audience ad fatigue.
04Conversion tracking optimization enabled accurate server-side lead attribution.

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SCALING STRATEGY & AD ACCOUNT AUDIT

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