BACK TO PORTFOLIOVISIT LIVE CLIENT SITE
Skyhorse Logistics
PERFORMANCE MARKETING CASE STUDY✓ VERIFIED METRICS

Skyhorse Logistics

Logistics & Supply Chain — Freight Forwarding

CAMPAIGN FOCUSLogistics / Freight Forwarding
PRIMARY OBJECTIVELead Generation
PLATFORMS USED
Google Ads

MY ROLE & SCOPE

StrategyMedia BuyingCampaign OptimizationConversion Tracking

THE CHALLENGE

Capture qualified B2B freight forwarding leads for international & domestic shipping routes.

THE STRATEGY & APPROACH

01 LONG-TAIL STRATEGYGoogle Ads

Long-tail cargo keyword targeting focused on freight forwarders

02 B2B STRATEGYGoogle Ads

B2B audience filters and device bid adjustments

03 CUSTOM STRATEGYGoogle Ads

Custom landing page copy addressing port-to-port logistics needs

PERFORMANCE INTELLIGENCE

Source: Google Ads B2B Campaign Report (01 Jun 2026 – 30 Jun 2026)
TOTAL SPEND
95,600₹
CLICKS
7,850
CTR
4.15%
AVERAGE CPC
12.17₹
LEADS GENERATED
198
COST PER LEAD (CPL)
482₹
CONVERSION RATE
6.8%
Verified Data Source: Google Ads B2B Campaign ReportReporting Period: 01 Jun 2026 – 30 Jun 2026Last Updated: 11 August 2026

THE SHIFT (BEFORE VS AFTER)

B2B Lead Acquisition Cost
BEFORE760₹
AFTER482₹
IMPROVEMENT↑ 36.6%
High-Intent Freight Inquiries
BEFORE22%
AFTER58%
IMPROVEMENT↑ 163.6%

CAMPAIGN EXECUTION TIMELINE

01

RESEARCH

Target audience intent & competitor benchmarking

02

BUILD

Campaign architecture & conversion tracking setup

03

LAUNCH

Controlled ad deployment across target platforms

04

OPTIMIZE

Bid adjustment, negative targeting & creative iteration

05

SCALE

Budget reallocation to high-ROAS & low-CPL segments

06

MEASURE

GA4 attribution and monthly ROI performance reporting

PERFORMANCE RESULT & IMPACT

"Built a reliable pipeline of B2B freight forwarding leads for long-haul shipping."

WHAT I LEARNED

01High-intent Google Ads search queries produced significantly stronger conversion quality.
02Audience & route segmentation improved bid efficiency and acquisition cost control.
03Continuous creative iteration prevented audience ad fatigue.
04Conversion tracking optimization enabled accurate server-side lead attribution.

EXPLORE OTHER CLIENT CASE STUDIES

View All Clients →
Pannest

Pannest

Logistics & Supply Chain
ZoomCaargo

ZoomCaargo

Logistics & Supply Chain
WE3SCS

WE3SCS

Logistics & Supply Chain
Parcel Solution

Parcel Solution

Logistics & Supply Chain
ITD Software

ITD Software

Professional Services & IT
ITD Growth Labs

ITD Growth Labs

Professional Services & IT
SCALING STRATEGY & AD ACCOUNT AUDIT

Want Similar Growth Results For Skyhorse Logistics Or Your Brand?

Book a 1-on-1 performance marketing consultation or request a free ad account & conversion audit with Vedant Tiwari.