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PERFORMANCE MARKETING CASE STUDY✓ VERIFIED METRICS

SOBO Logistics

Logistics & Supply Chain — Metropolitan Logistics

CAMPAIGN FOCUSLogistics / Freight Services

PRIMARY OBJECTIVELead Generation

PLATFORMS USED

Google Ads

MY ROLE & SCOPE

StrategyMedia BuyingCampaign OptimizationConversion Tracking

THE CHALLENGE

Capture high-value commercial freight enquiries in competitive urban logistics hubs.

THE STRATEGY & APPROACH

01 HYPER-LOCAL STRATEGYGoogle Ads

Hyper-local Google Search campaigns targeting commercial logistics keywords

02 CALL-ONLY STRATEGYGoogle Ads

Call-only ad formats for mobile users needing immediate booking

03 CONTINUOUS STRATEGYGoogle Ads

Continuous bid adjustment based on peak dispatch hours

PERFORMANCE INTELLIGENCE

Source: Google Call-Only Ads Report (01 Jun 2026 – 30 Jun 2026)

TOTAL SPEND

58,400₹

CLICKS

6,890

CTR

4.65%

AVERAGE CPC

8.47₹

LEADS GENERATED

226

COST PER LEAD (CPL)

258₹

CONVERSION RATE

8.1%

Verified Data Source: Google Call-Only Ads ReportReporting Period: 01 Jun 2026 – 30 Jun 2026Last Updated: 11 August 2026

THE SHIFT (BEFORE VS AFTER)

Commercial Call Lead Cost

BEFORE490₹

AFTER258₹

IMPROVEMENT↑ 47.3%

Monthly Direct Call Bookings

BEFORE25calls

AFTER74calls

IMPROVEMENT↑ 196%

CAMPAIGN EXECUTION TIMELINE

RESEARCH

Target audience intent & competitor benchmarking

BUILD

Campaign architecture & conversion tracking setup

LAUNCH

Controlled ad deployment across target platforms

OPTIMIZE

Bid adjustment, negative targeting & creative iteration

SCALE

Budget reallocation to high-ROAS & low-CPL segments

MEASURE

GA4 attribution and monthly ROI performance reporting

PERFORMANCE RESULT & IMPACT

"Increased direct phone and form inquiries from commercial transport clients."

WHAT I LEARNED

01High-intent Google Ads search queries produced significantly stronger conversion quality.

02Audience & route segmentation improved bid efficiency and acquisition cost control.

03Continuous creative iteration prevented audience ad fatigue.

04Conversion tracking optimization enabled accurate server-side lead attribution.

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