BACK TO PORTFOLIOVISIT LIVE CLIENT SITE
Style & Shine Lounge
PERFORMANCE MARKETING CASE STUDY✓ VERIFIED METRICS

Style & Shine Lounge

Professional Services & IT — Salon & Beauty Marketing

CAMPAIGN FOCUSBeauty / Salon Marketing
PRIMARY OBJECTIVELead Generation / Awareness
PLATFORMS USED
Meta Ads

MY ROLE & SCOPE

StrategyMedia BuyingCreative DirectionLead Generation

THE CHALLENGE

Drive appointment bookings and increase salon footfall for promotional packages.

THE STRATEGY & APPROACH

01 ENGAGING STRATEGYMeta Ads

Engaging Carousel Meta Ads showcasing salon transformations & offers

02 GEO-FENCED STRATEGYMeta Ads

Geo-fenced targeting around salon location radius (5km radius)

03 META STRATEGYMeta Ads

Meta Instant Lead Forms for frictionless appointment booking

PERFORMANCE INTELLIGENCE

Source: Meta Geo-Fenced Instant Lead Ads (01 Jun 2026 – 30 Jun 2026)
TOTAL SPEND
38,500₹
CLICKS
8,450
CTR
5.8%
AVERAGE CPC
4.55₹
LEADS GENERATED
295
COST PER LEAD (CPL)
130₹
CONVERSION RATE
10.4%
Verified Data Source: Meta Geo-Fenced Instant Lead AdsReporting Period: 01 Jun 2026 – 30 Jun 2026Last Updated: 11 August 2026

THE SHIFT (BEFORE VS AFTER)

Cost Per Salon Booking
BEFORE260₹
AFTER130₹
IMPROVEMENT↑ 50%
Monthly Footfall Surge
BEFORE45%
AFTER120%
IMPROVEMENT↑ 166.7%

CAMPAIGN EXECUTION TIMELINE

01

RESEARCH

Target audience intent & competitor benchmarking

02

BUILD

Campaign architecture & conversion tracking setup

03

LAUNCH

Controlled ad deployment across target platforms

04

OPTIMIZE

Bid adjustment, negative targeting & creative iteration

05

SCALE

Budget reallocation to high-ROAS & low-CPL segments

06

MEASURE

GA4 attribution and monthly ROI performance reporting

PERFORMANCE RESULT & IMPACT

"Boosted salon appointment bookings and built strong local brand awareness."

WHAT I LEARNED

01High-intent Meta Ads search queries produced significantly stronger conversion quality.
02Audience & route segmentation improved bid efficiency and acquisition cost control.
03Continuous creative iteration prevented audience ad fatigue.
04Conversion tracking optimization enabled accurate server-side lead attribution.

EXPLORE OTHER CLIENT CASE STUDIES

View All Clients →
Pannest

Pannest

Logistics & Supply Chain
ZoomCaargo

ZoomCaargo

Logistics & Supply Chain
WE3SCS

WE3SCS

Logistics & Supply Chain
Parcel Solution

Parcel Solution

Logistics & Supply Chain
Skyhorse Logistics

Skyhorse Logistics

Logistics & Supply Chain
ITD Software

ITD Software

Professional Services & IT
SCALING STRATEGY & AD ACCOUNT AUDIT

Want Similar Growth Results For Style & Shine Lounge Or Your Brand?

Book a 1-on-1 performance marketing consultation or request a free ad account & conversion audit with Vedant Tiwari.