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PERFORMANCE MARKETING CASE STUDY✓ VERIFIED METRICS

ITD Growth Labs

Professional Services & IT — D2C Performance Marketing Agency

CAMPAIGN FOCUSD2C Digital Marketing & Performance Agency

PRIMARY OBJECTIVELead Generation

PLATFORMS USED

Meta AdsGoogle Ads

MY ROLE & SCOPE

StrategyMedia BuyingCampaign OptimizationConversion Tracking

THE CHALLENGE

Attract D2C brand founders and e-commerce marketing directors looking for scaling agency partners.

THE STRATEGY & APPROACH

01 DIRECT STRATEGYMeta Ads

Direct response Meta video ads showcasing proven performance frameworks

02 GOOGLE STRATEGYGoogle Ads

Google Search campaigns targeting performance marketing agency keywords

03 RETARGETING STRATEGYMeta Ads

Retargeting audience pools with client case study proofs

PERFORMANCE INTELLIGENCE

Source: Meta Video & Google Search Report (01 Jun 2026 – 30 Jun 2026)

TOTAL SPEND

148,500₹

CLICKS

11,250

CTR

4.8%

AVERAGE CPC

13.2₹

LEADS GENERATED

310

COST PER LEAD (CPL)

479₹

QUALIFIED LEADS

185

CONVERSION RATE

8.9%

Verified Data Source: Meta Video & Google Search ReportReporting Period: 01 Jun 2026 – 30 Jun 2026Last Updated: 11 August 2026

THE SHIFT (BEFORE VS AFTER)

D2C Founder Lead Cost (CPL)

BEFORE890₹

AFTER479₹

IMPROVEMENT↑ 46.2%

Growth Audit Booking Rate

BEFORE3.5%

AFTER8.9%

IMPROVEMENT↑ 154.3%

CAMPAIGN EXECUTION TIMELINE

RESEARCH

Target audience intent & competitor benchmarking

BUILD

Campaign architecture & conversion tracking setup

LAUNCH

Controlled ad deployment across target platforms

OPTIMIZE

Bid adjustment, negative targeting & creative iteration

SCALE

Budget reallocation to high-ROAS & low-CPL segments

MEASURE

GA4 attribution and monthly ROI performance reporting

PERFORMANCE RESULT & IMPACT

"Maintained a consistent inbound lead flow of D2C founders seeking performance marketing management."

WHAT I LEARNED

01High-intent Meta Ads search queries produced significantly stronger conversion quality.

02Audience & route segmentation improved bid efficiency and acquisition cost control.

03Continuous creative iteration prevented audience ad fatigue.

04Conversion tracking optimization enabled accurate server-side lead attribution.

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